Review of SOHO Phone Guide

(Archived in: Ecommerce SOHO Online Usability)

Doing a recent search on "SOHO", the obvious acronym for Small Office/Home Office (assuming that you are not from New York City), I came across this website for the SOHO Phone Guide.

It is a good example of "soft selling" and using what looks like a free consumer information guide to steer readers to a commercial enterprise. In this case, a shameless plug for Onebox. In my early marketing days before the days of the Internet, this may have also been referred to as an advertorial. A thinly disguised attempt at making an advertisement look like editorial content.

In this case the marketing message may be useful for those that are lazy, or perhaps less adept a putting some of the free online telephony solutions together for use in there small business adventures.

I was a Onebox early adopter when it first came online, and prior to it becoming a paid service. All-in-all, still a good option for those willing to pay a monthly fee for unified messaging and a one number follow-me type telephone service.

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